In the competitive world of e-commerce, optimizing your Shopify store’s SEO is essential to attract more customers and increase your sales. One of the effective methods to improve your search engine ranking is to add custom FAQs on multiple pages of your site. This helps provide unique content and avoid duplicate content, thus improving your online visibility. In this article, we’ll explain how to use the FancySection app to create FAQs without coding, and how it can improve your ranking on Google Search Console.
Why add custom FAQs?
FAQs (Frequently Asked Questions) are a great way to answer common customer questions while enriching your site’s content. By using different FAQs on each page, you avoid duplicate content, which is penalized by search engines. Additionally, by integrating structured data via JSON-LD, you increase your chances of appearing in Google’s rich results, which can improve your click-through rate.
FancySection: Create FAQs without coding
Traditionally, adding structured FAQs requires implementing JSON-LD code, which can be complex for those who are not familiar with coding. FancySection is an app that simplifies this process by allowing you to create and integrate FAQs on your Shopify store without any technical skills.
Installing FancySection
- Download the app : Go to the Shopify App Store and install FancySection . You can find the link in the description of our tutorial video.
- Access the app : Once installed, you will find FancySection in your Shopify apps list.
Creating your FAQ with FancySection
- Navigate to the FAQ section : In FancySection, select the section dedicated to FAQs.
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Add your questions and answers : Click on "Add a question" and enter your questions and answers. For example:
- FAQ Title : Return Policy
- Question : What are the deadlines for returning a product?
- Answer : You have 30 days after receiving the package to return a product.
- Generate JSON code : The application will automatically create the JSON code needed for your FAQs.
Integrating FAQs into your store
Creating a Metafield for your collection
- Access Metafields : In your Shopify interface, go to Settings > Metafields > Collections .
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Add a new definition : Click “Add definition” to create a new Metafield.
- Namespace : custom
- Name : faq
- Type : JSON
- Save the definition .
Adding JSON code to your collection
- Open your collection : Go to Products > Collections and select the collection you want to add the FAQ to (for example, “Our Trees”).
- Paste the JSON code : In the Metafield section you just created, paste the JSON code generated by FancySection.
Adding FAQ to your theme
- Customize your theme : Go to Online Store > Themes > Customize .
- Add FAQ Section : On your collection page, click "Add Section" and choose "FAQ" provided by FancySection.
- Configure the data source : In the section settings, select "Metafield" as the source and link it to the "faq" Metafield you created.
- Save the changes .
Benefits of using FancySection
- Simplicity : No coding skills required to add structured FAQs to your site.
- Flexibility : You can add FAQs to various pages, including products, collections, blog posts, and custom pages.
- SEO Optimization : FAQs with structured data improve your visibility on search engines and can lead to better rankings.
Additional tips
- Global FAQs : If you want to use the same FAQ on multiple pages, you can create a global FAQ in FancySection and apply it wherever you want.
- Customization without Metafield : You can also add questions and answers directly in the FAQ section settings without using a Metafield.
- FAQ Organization : Use headings to structure your FAQs if you have multiple ones, which improves the user experience.
Conclusion
Adding custom FAQs to your Shopify store is an effective way to improve your SEO and provide valuable information to your customers. With FancySection , the process is simple and accessible to everyone, with no coding required. Enrich your pages, avoid duplicate content, and optimize your store for search engines today.
