The world of e-commerce is constantly evolving and to stay competitive, it is imperative to offer your users an exceptional experience.
Contents
1. Loading time
The loading time of your website can be a deciding factor for customers. Here are some tips to improve your loading time:
Image optimization
Use formats like WebP to reduce the size of your images without losing quality.
<img src="produit.jpg" alt="Photo du produit">
<img src="produit.webp" alt="Photo du produit">
Using Lazy Loading
Lazy loading of images can also improve performance.
<img src="produit.webp" alt="Photo du produit" loading="lazy">
2. SEO
Good SEO is essential for your site to appear in search results.
Meta tags
Meta tags like title and description are essential.
<title>My e-commerce site</title>
<meta name="description" content="Buy the best products online">
URL structure
Use a clear and descriptive URL structure.
<a href="/en/product?id=123">Voir le produit</a>
<a href="/en/produits/mon-beau-produit">Voir le produit</a>
3. Accessibility
Accessibility is often overlooked, but it is crucial to providing an inclusive user experience.
ARIA labels
Use ARIA labels to assist assistive technologies.
<div onclick="maFonction()">Cliquez ici</div>
<button aria-label="Cliquez pour plus d'informations" onclick="maFonction()">Cliquez ici</button>
Color and Contrast
Make sure the text is easily readable by using sufficient contrast.
/* Mauvais exemple */
.texte { color: grey; }
/* Bon exemple */
.texte { color: black; }
4. Conclusion
Optimizing your site according to Lighthouse criteria is essential to improve the user experience and therefore increase your conversions and your online visibility.
